How to Start Your New Thing (on a dime): 10 Practical Tips for Creating New

It is really really hard (read NOT IMPOSSIBLE) to be all the people that your NEW non-profit or business needs to get started. When I list out all the roles that I wear as the director of a young non-profit, I quickly feel like I need a long nap! From website designer to fundraiser to content developer, my do-list feels like it is never finished. I can spiral into a woe is me feeling of isolation. And yet when I have accurate perspective, I feel the wind at my sails, the powerful support team behind me and like anything is possible.

Rather than curl up in a ball and hide under the covers, I still have to daily choose to face what can feel like a monstrous to-do list - one small detail at a time. I think of the wise people in my life who remind me, just take the next BEST step. For me the next best step looks different EVERY.SINGLE.DAY!

As I looked over my calendar of varied events, I realized I would have benefited from a blog article like this one that gave me a few pointers to getting started and keeping going! So since I’m a few years into this, but not so far ahead to forget the feelings of what it is like to start something (on a dime), I thought I’d write out some of the many practical tips that have kept the momentum going and kept me from hiding under a pile of sheets!

1. Just get started! Newton’s laws of motion states that “An object at rest will stay at rest, and an object in motion will stay in motion at constant velocity, unless acted upon by an unbalanced force. Inertia is the tendency of an object to resist changes in its velocity: whether in motion or motionless.” This concept of inertia never applied better than to getting started with that small hunch to create something new. Once you get the ball moving, it was tremendously easier to keep it in motion. For me this motion included starting by telling a few trusted people about my idea. Next came choosing a name. From there I created a gmail account with the name of the service and from there a public facebook page and later a closed facebook group. All of these cost me nothing and were totally FREE. Whilst getting me moving in the direction of sharing this idea publicly and making it a reality. Each of these steps were big decisions at the time. But they allowed me the chance to experiment and see what landed.

2. Ask for help wherever you can get it. People have resources and some have time! But most people don’t have both. Ask for help and be willing to barter your unique services and skill set. This is a great way to maximize how others can help you while utilizing what you have to give. There is a reason that the concentric relational circles (see relationship saturation) of the public sphere exist. They exist for times like this when you need a good recommendation, a photographer, an app developer, or someone to watch your children. I’m not talking about using people. I’m talking about utilizing what others know and can give that I DO NOT know or have to give. Everyone you meet knows more about something than you do. Be curious and open to who can join you in your vision. And be willing to give something back in return.

3. Offer to be a case study. I was reminded that people love to give advice and there were experts all around me. The year I began this endeavor there happened to be an undergraduate marketing class that wanted a case study coming to our town. They desperately needed small start-ups (aka - a project) like mine to dissect. I welcomed the chance to get out of my head and invite a class full of ambitious and up-to-date marketers to blow holes in my seemingly great ideas and communication strategies. While not everything they shared stuck, the half-day experience kept the ball rolling for me and got me talking about what I do to complete strangers. I really had nothing to lose but my pride!

4. Decide where your limits are between time and money. There is always something that needs doing. And yet I’m a firm believer in sabbath rest as a resource and discipline. From the onset I had some time, but little money; but truly not an abundant amount of either. If there is one thing I learned, don’t stop one paid thing before another thing gets going. Start the side hustle or non-profit prior to giving up on what you have been doing. Most start-ups take years to stabilize. And while it may seem like they happened overnight for everyone else, the book writer or the director you’re comparing yourself to likely had the vision for years before it was realized. Holding onto the stability (or impetus for change), will help motivate you and give you leverage to make the next steps in the right time.

5. Get a coach. The investment of a coach is invaluable to the process of creating something new! They will act as a sounding board, a wise and trusted advisor. They will provide feedback and an opportunity to “try things on” And finally they will help you stay the course and be the accountability that you need to get the job done. This is one of THE top investments to seeing your dreams realized.

6. Find your “Excellent enough”. This was the second most frequented statement I heard from my coach, that was truly gold! Just launching my website or running a 1.0 version of a workshop or a sample of a workbook, continually invited me to make it as best as I could in any given moment. It was never and still is not the level of perfection I would desire, but if I had waited for this level, I would never launch.

7. Set shipping dates for what you are creating. These shipping date “deadlines”, although arbitrary feeling, were the necessary push for me to step out from the million ideas in my head and make them a reality. These shipping dates also helped push me to make the abstract concrete. Challenging though every single one of them have been, I could not have and would not have seen a course, or a book created and launched if it wasn’t for my coach.

“Unless coached, people never reach their maximum capabilities” - Bob Nardelli, CEO, The Home Depot

8.     Create a visual story. I really struggled to come out from my little creation closet. We bartered for the service of a professional storyteller to help get my little contribution-to-the-world story out. This was such an empowering experience not to mention a great way to share it with so many others. Bottom line – get comfortable with videos and sharing why you’re doing what you’re doing. It’s the single best way to share with the masses. 

9.     When you need technical help start by looking it up on youtube or google it. I’m amazed at the millions of little videos that people create for people like me. So many helpful instructional videos exist for FREE!

10.  Utilize free summits. I can’t tell you how motivating and inspirational these free workshops and knowledge-power houses are! I learned a ton and applied a little at a time. From those professionals, I gathered emails and signed up for marketing experts advice that weekly come into my inbox.

11. Read about the areas that you know nothing about. I have tried to continue to learn every chance I get. Be avid about positioning yourself in front of literary mentors and experts where you lack knowledge.  

12. Ask for help…Did I already mention that? Do it over and over again. Think, who do I know that can help me with this? And if you don’t know someone pray for someone. And if the person doesn’t come, consider outsourcing like I did using 99designs or fivver for a professional logo. Some things can be done free and many others are worth paying for.

I’m so far from arriving. And yet, I share all of this to say that if you have a unique niche or passion on your heart, know that it is possible to achieve it! Any entrepreneur or visionary that you talk to will tell you it takes time, patience and an army. Reach out for help and humbly take it to accomplish all that you were created to accomplish!  

Questions for consideration: What is your next best step? Who is helping you along in the journey?